Boom: A Fashion Brand Roadshow in China

An Exhibition Design by Lam Wai Ming

The "Boom" exhibition design by Lam Wai Ming is a visually stunning and innovative concept that showcases the potential of youth to create their own unique dressing styles. It also symbolizes the explosive impact of these exhibitions on the public. With a focus on fashion and a bold use of the zigzag form, this design captivates and engages audiences.

With different implementations and configurations used in different booth designs, the zigzag form takes center stage. In Hangzhou, a massive black box with zigzag edges serves as the centerpiece of the exhibition booth, functioning as meeting rooms. In Wuhan, the zigzag form is used in the facade design, making a powerful visual statement.

The realization of this design is made possible through the use of prefabricated "kit-of-parts" components. These components are manufactured in a factory and then installed on-site. This approach not only ensures cost-effectiveness but also addresses environmental concerns by allowing for the reuse and reconfiguration of certain parts for future booth designs.

Key design tags for this project include "boom," "fashion," and "zigzag," reflecting the dynamic and trendy nature of the exhibition. The design team, led by Lam Wai Ming, includes Kent Wong, Zhang Xing, Lansy Dai, Fang Huan Huan, and Esther Yeung, who all contributed to the successful realization of this project.

The "Boom" exhibition design was showcased in Hangzhou and Wuhan, China in August 2009. The project, which began in April 2009, was completed in August of the same year. This design has received recognition and acclaim, winning the Silver A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2011. This prestigious award is a testament to the outstanding expertise, innovation, and artistic skill demonstrated by Lam Wai Ming and the design team.

In conclusion, the "Boom" exhibition design by Lam Wai Ming is a testament to the power of creativity and innovation in the world of fashion. With its unique use of the zigzag form and its ability to engage and captivate audiences, this design sets a new standard for exhibition design in the fashion industry.